Swarovski Kristallwelten Museum

In the heart of the Austrian Tyrol, a shimmering world awaits discovery. Swarovski Kristallwelten (Crystal Worlds) Museum, an enchanting realm of art, design, and innovation, showcases the captivating universe of the world's leading crystal manufacturer. Read more

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Visit Swarovski Kristallwelten Museum in 2024

Opened in 1995 to mark the centenary of Swarovski's founding, the Kristallwelten Museum presents a multifaceted journey into the world of crystals. Brainchild of multimedia artist André Heller, this museum is not just a display of glittering gems but an art installation that delves deep into the realms of fantasy, imagination, and creativity.
One of the most iconic features greeting visitors is the "Giant" – a mystical figure with sparkling eyes and a fountain cascading from its mouth. Within this colossal structure lies the entrance to the museum's underground chambers, where each room unveils a unique crystal-themed universe. From surreal crystal forests and art installations to innovative displays featuring fashion, jewelry, and design collaborations, the museum is a visual feast.
Beyond the indoor displays, the garden landscape of Swarovski Kristallwelten is a marvel in itself. The Crystal Cloud, composed of 800,000 hand-mounted crystals, floats above a serene black mirror pool, creating a mesmerizing spectacle.

47.29491, 11.60094 Open in Google Maps

The most famous sights
What to do in Swarovski Kristallwelten Museum

The Giant

This mythical guardian of the treasures inside the museum is an emblematic figure of the Crystal Worlds and a popular photo spot.

Chambers of Wonder

Fourteen underground chambers, each distinctively designed, unveil the endless possibilities of crystal artistry.

Crystal Cloud

An outdoor masterpiece, this installation is one of the largest displays of Swarovski crystals globally, floating above a reflective water body.

Playtower and Playground

Designed by Norwegian architectural firm Snøhetta, this four-level play area offers interactive adventures for children.

The Crystal Dome

Recreating the feeling of being inside a crystal, this chamber reflects and refracts light in 590 mirrors, creating a kaleidoscopic experience.

Foyer Shop

A shopping paradise, where visitors can purchase everything from Swarovski jewelry and decorative items to special editions exclusive to the museum.

Daniels Kristallwelten Restaurant

A culinary experience blending Tyrolean specialties with international cuisine, offering vistas of the surrounding alpine landscape.


The expansive greenery hosts art installations, a hedge maze, and a viewing platform that offers panoramic views of the Tyrolean Alps.

The Carousel

Designed by Jaime Hayon, this magical ride is adorned with 15 million Swarovski crystals, celebrating the joy and wonder of childhood.

Art Spaces

Temporary exhibitions featuring international designers, artists, and architects provide fresh perspectives on the interplay of light, art, and crystal.

What else to visit
In and around Swarovski Kristallwelten Museum

Hall in Tirol (7.86 km)

Hall in Tirol, Austria, is a captivating medieval town, renowned for its well-preserved historic center and scenic Alpine backdrop. This hidden gem offers a unique blend of rich history, cultural charm, and stunning natural beauty.

Tratzberg Chateau (14.24 km)

Nestled in the heart of the Tyrolean Alps in Austria, Tratzberg Castle (Schloss Tratzberg) is a magnificent Renaissance castle with a rich history that spans over 500 years.

Innsbruck (15.28 km)

Innsbruck, a picturesque Austrian city surrounded by the Alps, is the ideal destination for lovers of mountains, history and culture. Explore the Old Town, visit the impressive Ambras and enjoy the spectacular views from the Nordkette.

Mayrhofen-Zillertal (24.04 km)

Mayrhofen-Zillertal is a vibrant gem in Austria's alpine crown, offering a blend of outdoor adventure and cultural immersion. Set in the picturesque Zillertal Valley, it's a dream come true for outdoor enthusiasts and lovers of alpine charm.

Alpabach (28.05 km)

Mittenwald (29.83 km)

Enveloped by the towering Alps, Mittenwald is a Bavarian jewel, where painted facades and violin-making traditions harmonize with the natural splendor.

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